$10 to $15!?! Many pre-cordcut years ago, I was enticed by a Nielsen snail-mail to record the TV and radio stations accessed during a specific time period. One dollar was included in the letter. I followed their instructions and returned these media records, never to hear from them again, until, a couple of weeks ago, another Nielsen letter was received with another one dollar bill. Now I use a VPN to keep my viewing practices private, especially from my ISP, who was also my cable provider in the past, so why would I expose what I watch to anyone who may or may not make this information available to undesirable entities? So, of course, I kept the dollar and the letter met my shredder. An ounce of prevention is apparently worth $1.00.
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