Awesome post.
Just another example of how we have to ignore the Pro,Ultra, Super Dee Duper marketing speak.
Here’s the Ugoos AM9 for comparison also. And this is what Ugoos calls their “mid-tier” device. Sometimes the hyperbole marketing can backfire and create expectations that the hardware can’t meet.
https://browser.geekbench.com/v6/cpu/13886170
I get how the smaller box makers will be more expensive due to lack of scale, but I really think the Formular boxes are priced a little high. I do like how they are pushing IPTV software to improve and remote design too. (Even if they seem to make some head scratching decisions 
)