Gemini AI says
It is generally not recommended to clean a smart TV screen with undiluted rubbing alcohol (isopropyl alcohol).
While some diluted solutions containing isopropyl alcohol are occasionally suggested for stubborn marks, the most common advice from manufacturers and experts is to avoid alcohol-based cleaners entirely.
Why Avoid Undiluted Rubbing Alcohol? 
Damage to Coatings: Smart TV screens often have sensitive anti-glare or oleophobic (oil-repelling) protective coatings. Undiluted alcohol can strip away or damage these coatings, leading to:
Clouding or haze on the screen.
Permanent discoloration or dull spots.
Increased susceptibility to fingerprints and smudges.
Moisture Damage: Although alcohol evaporates quickly, liquid can still seep into the edges and crevices of the screen, potentially damaging internal components.
Safest Way to Clean a Smart TV Screen 
The safest and most recommended method for cleaning a smart TV screen is to use a soft, dry, lint-free cloth, such as a microfiber cloth.
1. Simple Cleaning (Dust & Light Smudges)
Turn off and unplug the TV. It’s easier to see smudges on a dark screen.
Gently wipe the screen with a dry microfiber cloth to remove dust and light fingerprints. Use light pressure and a gentle motion (circular or side-to-side).
2. For Stubborn Marks (Grease or Sticky Residue)
If dry wiping doesn’t remove a stubborn smudge:
Dampen a separate, clean microfiber cloth with a small amount of distilled water. Do not use tap water, as the minerals can leave streaks or residue.
Wring the cloth out thoroughly so it is only slightly damp, not dripping.
Gently wipe the affected area.
Immediately follow up by wiping the area with a second, clean, dry microfiber cloth to remove any moisture.
What to Avoid 
Always avoid spraying any liquid directly onto the TV screen. Also, do not use:
Window cleaners (like Windex), as they often contain ammonia.
Household cleaners, solvents, or chemicals (e.g., acetone, benzene, paint thinner).
Paper towels, toilet paper, or abrasive materials, which can scratch the screen.